Writing
Samples
I write content that says ‘yes, this is for you!’ You want to connect with your audience on a #real level. My strengths lie in understanding who you are + making your current and potential customers and audience fall in love. How do I do it? Through strategic branding, messaging, and totally fun content. I make images and authentic digital interactions happen for you.
What does the Mistobox coffee subscription audience want? Coffee. Style. Simple and meaningful interactions. At Mistobox I connected heavily with the community to find out not just what coffee they were drinking but what the day after had in store for them, building our community across the country.
Instagram post:
@mistoboxcoffee Coffee and go
#lifewithcoffee
‘Faces of Gather55’
Gather55 is a magic place. It’s a pay-what-you-can restaurant in Hartford, CT, that wanted to share its story with every type of potential diner. I created the ‘faces of Gather55’ to expand their audience, gathering images and stories from the chefs, volunteers, diners, and staff. The photos tell an ongoing story of this magical restaurant!
@gather55 #supportlocal #hartfordcommunity #dinewithus
Blog posts - Jessica Smith
https://jessicasmith.love/
Jessica Smith brings real world love and dating advice to the modern masses. With her I helped create a dynamic online presence, write a book, and create a consistent blog - social - podcast schedule.
Creeds Collective is a stylish and innovative New York-based digital marketing firm. When we weren’t touting our clients we made sure to give our audience marketing tips and a foundation for surviving and thriving in today’s digital space.
instagram post:
@creedscollective Whatever it takes — surround yourself with the tools, resources, people, and pretty things that inspire you to get things done. we know what it takes and can help you every step of the way. yes, even in choosing the perfect lipstick shade.
#beautyandbiz
Outward Bound
Facebook Posts
Outward Bound rules! Their mission is to bring outdoor experiences to everyone and to challenge our core human strengths while doing so. Their online presence was reflected in the usual socials, LinkedIn, YouTube, and a blog series with external contributors. I managed the calendar, wrote content, and scheduled all posts.
When I worked at Habitat for Humanity Greater San Francisco, the question was this: How do we grow our audience beyond the same donors and supporters? The answer: Vibrant photos and videos, consistent content, and partnerships with local designers, architects, and other non-profits. At Habitat Greater SF I flexed my photo and video skills, interviewed dozens of volunteers every week, and fostered new partnerships that exist to this day!